• Content sharing
• Social networking

Logo

The initial impulse for Symphony comes from observing animated website interfaces. These animations seem to be stylistically entirely arbitrary, poor in content, a degraded enablers of soft transitions between webpages. But once released from their website context  they have an enormous communicational potential.

The idea of liberating interface animations and establishing them as a independant discipline opens much wider discourse about a decontextualization of an integral part of one art and its transformation into a new one. Such operation cannot be just a simple appropriation of a certain style or form, it demands a transartistic translation of a particular aesthetic language. To be precise, the animated interface observed outside a website context is not yet an animation. In fact, the interface animation as such becomes quite irrelevant as we try to understand the mechanisms of such translation, as it is not the animation that is being recontextualized - it is its aesthetics. This is, the aesthetics of web design.

The aim of Symphony is to explore the possibilities of such translation. Its final product is a quite abstract animation. A diagrammatic technique of design is employed, first to analyse and capture the logic of web design aesthetics and then to create a system within which the transformative process can begin. Instrumentalised by a reductive distribution through time, a diagram gradually unfolds into a new real. The animation inherits the internal logic of web design aesthetics, but it no longer represents the websites it is based on. It is autonomous, freed of all formal links with its origin, a pure aesthetic object.