• Content sharing
• Social networking

Logo

In the final step of the transformative process the diagram must be triggered, must be instrumentalized. There is no clear recipe how this could be done, no single principle describes how to effectuate the changes. Typically the transformation evolves around the voids, the black holes in the narrative where the meaning is unclear, sometimes it is triggered by the saturation or overlapping of the meaning.

The initial idea of decontextualizing animated interface and thus translating it into an animation evolves, through diagram, to the conception of the animation derived from the interface design. As the initiator of the whole creative process it now suggests, even directs the way the diagram should unfold. As the diagram can only operate within the system whose boundaries are set by the analysed properties of the original interfaces, its interpretation is quite obvious and direct.

The figures still representing the analysed properties of selected websites are merged into one three-dimensional diagram with colours standing for the content type (blue for text, orange for images and grey for forms), height of the elements for their visual dominance and transparency for their activity. The role of such diagram is no longer representational, its meaning is not fixed anymore.

In order to recontextualize the interface design, we must first understand its logic. For that purpose, a series of websites' front pages is being analysed, considering both the design and the content. The selected websites (LinkedIn, Bebo and MySpace) belong to the category of Web 2.0 which renders, with its highly interconnected and harmonized content and form, an excellent example.

A series of experiments explore some possible recontextualizations of website interface. An initial idea of liberating interface animation and interpreting it as an autonomous entity leads us to a more general notion of some kind of macro level pastiche. As pastiche only appropriates a particular style or a genre within a certain art (say, a horror movie or a victorian novel), these experiments play with the possibility of appropriating the whole artistic discipline.